LOLITA || SPELL DESIGNS FESTIVAL LOOK BOOK

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. l o l i t a ~ festival 17′.
Spell and the Gypsy Collective


PhotographyMing Nomgchong  /  MuseAnnalise McLachlan
Male muse– Chris Hale  /  Styling– Isabella Pennefather & Elizabeth Abegg
HairLuciana Rose / MakeupAshlea Penfold  
Photography Assistant– Grant Tyrrell & Hannah Sims
Styling Assistant– Lily Reed Jones
Set Styling– Lucy Ewing | Set Styling Assistant– Elise Loprete
ProductionMel Carrero  /  Film– by Johnny Abegg

SHOP THE NEW COLLECTION HERE <-

“So, think of your fave rock-goddess muse… ok, now imagine if she was at a festival today – what would she be wearing? This was the question we put to ourselves on designing Lolita – Festival 17.  It’s a fun place to start I can tell you… and this collection pretty much sums up our rock-goddess-reincarnate musings!!

Given, our fantasy festival muse is part Penny Lane (that ‘Tiny Dancer’ scene in Almost Famous is what dreams are made of!), part Jenny off Forrest Gump, part us at Falls Festival circa 1994…
but it’s also part our latest festival muse Annalise McLachlan.” ~Spell Designs

If I could live in just one piece of clothing for the rest of my life, I would pick something from Spell haha. I just feel so incredibly amazing, free and myself in every piece I own by them… it’s like stepping into their look books when you wear the pieces. You are transported to open fields, sandy beaches, festival crowds and boho styled vans… what more could you ask for! and this look book sure does set the scene quite beautifully!

I may not be attending any festivals this season but I will be living in my own through these pictures and their beautiful designs. The lover print is my favourite… the mix of soft lilac with golden orange hues and floral details… i just want to run free barefoot in the dresses, listening to tunes and twirling around haha.
I hope you love this collection as much as I do and get in quick before they all sell out…

You can check out the full look book and shop up all the pieces over at Spell here.

love leana xx

BLUE SKIES || SPELL DESIGNS SPRING LOOK BOOK

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.b l u e s k i e s.
Spell and the Gypsy Collective


SHOP THE NEW COLLECTION HERE.

Photography Sybil Steele  |   Muse Sarah Ellen
Styling Molly King   |   Cinematography Paul De Luna
Hair Mikey Desir / Makeup Dariia Day  |   Production Mel Carrero
Photography/Cinematography Assistants Manuel Lebriez & Lou Levy
Assistant Production Nicolas Novak / Styling assistant Megan Sales 

♢♢♢

“Once a year we like to shake the sand from our toes and wash the salt from our hair and rekindle our love for the city. Last February it was Folk Town in NYC and For Blue Skies we journeyed to the City of Lights – Paris, France.

Because… it’s not all tropical paradises and sunlit desert-scapes and exotic, far-off lands… It’s bustling streets full of culture and jaw dropping architecture, and walking old streets for hours like you’re in a movie… we all love a holiday – but sometimes it’s just us, on our own in a big, beautiful city. Blue Skies is that Paris trip you did when you were 22, or that Paris trip you’ll take when the kids grow up… which ever Paris trip it is, it’s the journey you take with an empty suitcase ready to be filled with the most beautiful fashion treasures, old and new.” ~ Spelly & Lizzy

I think we all dream of going to Paris one day…soaking in all its french magic as you stroll around the city croissant in hand, eyes wide open not wanting to miss any beautiful site you pass. I was lucky enough to go there a few years ago and it will sure be a trip I will never forget. The Eiffel tour is just quite something and what Spell have captured here in their look book is nothing less of magic!

Who wouldn’t want to prance around Paris head to toe adorned in Spell Creations just blissing out for the day… I know I would hehe. What I love is the versatility in these designs… take them back to their home town of byron, go barefoot and frolic on the beach and you wont look out of place. How are you going to style & wear your new pieces?

I hope you fall in love all over again with this new collection…

Shop it now over on their website here.

Love & Light,
Leana xx