. l o l i t a ~ festival 17′.
Spell and the Gypsy Collective

Photography– Ming Nomgchong  /  Muse– Annalise McLachlan
Male muse– Chris Hale  /  Styling– Isabella Pennefather & Elizabeth Abegg
Hair– Luciana Rose / Makeup– Ashlea Penfold  
Photography Assistant– Grant Tyrrell & Hannah Sims
Styling Assistant– Lily Reed Jones
Set Styling– Lucy Ewing | Set Styling Assistant– Elise Loprete
Production– Mel Carrero  /  Film– by Johnny Abegg

SHOP THE NEW COLLECTION HERE <-

“So, think of your fave rock-goddess muse… ok, now imagine if she was at a festival today – what would she be wearing? This was the question we put to ourselves on designing Lolita – Festival 17.  It’s a fun place to start I can tell you… and this collection pretty much sums up our rock-goddess-reincarnate musings!!

Given, our fantasy festival muse is part Penny Lane (that ‘Tiny Dancer’ scene in Almost Famous is what dreams are made of!), part Jenny off Forrest Gump, part us at Falls Festival circa 1994…
but it’s also part our latest festival muse Annalise McLachlan.” ~Spell Designs

If I could live in just one piece of clothing for the rest of my life, I would pick something from Spell haha. I just feel so incredibly amazing, free and myself in every piece I own by them… it’s like stepping into their look books when you wear the pieces. You are transported to open fields, sandy beaches, festival crowds and boho styled vans… what more could you ask for! and this look book sure does set the scene quite beautifully!

I may not be attending any festivals this season but I will be living in my own through these pictures and their beautiful designs. The lover print is my favourite… the mix of soft lilac with golden orange hues and floral details… i just want to run free barefoot in the dresses, listening to tunes and twirling around haha.
I hope you love this collection as much as I do and get in quick before they all sell out…

You can check out the full look book and shop up all the pieces over at Spell here.

love leana xx